How a Shopify Store Increased Repeat Purchases by 32 Percent in 90 Days

The Problem:

This ecommerce store sold home goods and was generating steady first-time sales from Facebook ads. But the numbers told a painful story: only 18 percent of customers ever bought more than once. That meant the brand had to keep pouring money into ads to grow revenue, with shrinking profit margins. The owner admitted they had no system to follow up with customers after the first purchase, so many were simply forgotten.

The Solution:

We designed a customer loyalty automation that turned one-time buyers into repeat customers. After every purchase, customers received a personalized thank-you text and a delivery update. At the 30-day mark, a reorder reminder went out with a curated product suggestion based on their first order. At 45 days, customers received a referral request with a discount code to share with friends. High-value buyers automatically entered a VIP track that offered loyalty discounts for their next purchase.

The Outcome:

Within 90 days, the repeat purchase rate climbed from 18 percent to 50 percent. This lifted overall revenue by 32 percent without increasing ad spend. Customer lifetime value increased by $74 per buyer, and the store finally had a system for building long-term customer relationships. The owner said, “We were stuck on the hamster wheel of first-time sales. Now every customer feels like an asset we can grow instead of a one-and-done transaction.”