Agency Books 27 Percent More Sales Calls Without Hiring Another SDR

The Problem:

This agency was generating plenty of leads from outbound and inbound campaigns, but conversion into booked sales calls was weak. Only 11 percent of leads scheduled a meeting, which left sales reps frustrated and wasting time on unresponsive prospects. The owner knew the leads were solid but admitted their follow-up process was inconsistent and depended on manual outreach from an overworked sales team.

The Solution:

We built a multi-channel lead nurture automation. Every new lead entered a five-touch sequence over two weeks that included personalized emails, SMS reminders, and voicemail drops. Each message was designed to highlight the agency’s core offer and included an easy booking link. The system automatically removed leads once they scheduled, so reps could focus entirely on qualified conversations.

The Outcome:

Within 45 days, the call booking rate jumped from 11 percent to 38 percent. This translated into 26 additional sales calls per month without hiring more SDRs. In the first quarter alone, the agency closed $36,000 in new retainers from calls generated by the automation. The sales manager said, “It feels like we finally gave our reps a clone that does all the dirty work so they can focus on closing.”